Novelis Reveals First Evercan Customer

Novelis Inc. announced that Red Hare Brewing Co. will be the first customer for its evercan, a beverage can made mostly of recycled aluminum.

As quoted in the press release:

Red Hare craft beer packaged exclusively in cans made of Novelis’ evercan aluminum sheet, which is made of a guaranteed minimum 90 percent recycled content, is expected to be on store shelves beginning in May 2014 in key markets throughout the southeastern U.S.

Phil Martens, President and CEO of Novelis, commented:

This introduction marks the commercial availability of the world’s first certified high-recycled content aluminum beverage can. Working with Red Hare, we have developed a proven supply chain to deliver this industry-first offering to consumers, setting an example that other beverage companies are sure to follow.

Click here to read the full Novelis Inc. press release.